About Us

Noosh Meaning

The term "noosh" (Persian: نوش‎) encompasses various meanings in Persian. It conveys the notions of "sweet, lovely, and attractive."Consequently, Noosh might be interpreted as either "a charming and attractive lady" or "someone actively pursuing beauty and perfection."

Noosh Mission

NOOSH, a trailblazing women's fashion brand from Pakistan, established in 2024, is inspired by the depth of Persian language, where 'noosh' (نُوش) signifies sweetness, loveliness, and allure. The brand's essence lies in embracing diversity and contemporary fashion trends, providing a platform for customers seeking exquisite styles and a fusion of colors. Our mission is to present you with the season's most sought-after collections, driven by our design philosophy: 'Be so good they can't ignore you.


At NOOSH, we believe that elegance is more than just the clothes you wear; it's an experience. We are committed to providing you with a top-notch journey, from the moment you discover our collections to the moment you confidently step out wearing your new Noosh piece. We are confident in the impeccable quality and craftsmanship of our garments. We stand behind our products with a money-back guarantee, ensuring your complete satisfaction. Our product range encompasses Eastern wear, available in unstitched, Our market penetration underscores the authenticity of our products, characterized by carefully selected materials, high-quality digital prints, intricate embroidery, and surreal designs born out of extensive research. Our collection seamlessly blends the rich color palettes of South Asian and Arabic influences, embodying ethereal charisma to make you charming and adorable, a true heartthrob in your social circle.


We are dedicated to upholding the highest standards in all we do, striving to exceed your expectations in quality and service. NOOSH warmly invites you to join our growing family, to embrace the excitement of discovering unparalleled fashion that resonates with the true meaning of beauty and perfection."